Social Media

Successful social media marketing strategies and tricks

Heading into the weekend, several brands hoped that a little Halloween buzz would convince consumers to put down the candy and pick up a restaurant meal. GIF and video posts were king among brands...

Time to break out the hoverboards. Last week saw the long-awaited arrival of Oct. 21, 2015, the date visited by Marty McFly in the 1989 film “Back to the Future Part II.” Capitalizing on the...

Step aside, Larry —there’s a new Twitter bird in town. And she’s one tech-savvy chicken. An Australian QSR has come up with a new way to generate buzz on social media—employ an animal. Chicken Treat...

Clever and creative content frequently are touted as keys to success on social media, but what about personality? The fact is most restaurants already have a social media presence—whether or not they...

1. Emojis Brands (and baby boomers) discovered the power of emojis, the lexicon of choice for today’s young consumers. Although 64 percent of millennials communicate using the expressive pictographs...

Stationed within Arby’s corporate headquarters in Sandy Springs, Ga., is a new office dubbed the “Social Media Listening Room.” Four monitors stream the minute-to-minute digital conversations the 3,...

The editors of Restaurant Business saluted 12 restaurant chains in the social media competition of the inaugural RB/FSTEC Awards . Here are some of the practices and approaches used by the standouts...

Whether it’s 140 emojis or a single word, a well-done app or a top-to-bottom initiative, these chains represent the best in social media and technology as winners of our first-ever Restaurant...

Consumers are searching the Internet for information in every location imaginable, on every device, at every point of the purchase process. About half of consumers search for restaurant locations or...

Talk about a targeted message. To generate buzz for the release of its new smartphone app on Oct. 28, Taco Bell went silent on all of its social media channels for one day, replacing its...

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