Social Media

Successful social media marketing strategies and tricks

In the Social Media Age, the language that constitutes a formal complaint has evolved. On Twitter, “This sucks! Gross. #foodpoisoning” may be all the earnest needed to launch a food-safety...

If social media were a science, every company would meld all the right elements to have McDonald’s 2.2 million Twitter followers or the social evangelism of In-N-Out’s 3 million Facebook fans. There...

Most restaurant brands have figured out at least a workable strategy on Facebook and Twitter. But now you’ve got to consider what that voice will be—or if you’ll even have one—on the Instagrams,...

Two articles from Adweek, out this week, offer more evidence that Instagram is proving to be the social-media platform to watch and learn from. It’s gaining on Facebook Although only a select few...

To boost engagement with its “neighborhood” and generate some social media buzz, Applebee’s, the country’s 10th largest chain by sales, will turn over its Instagram feed to its customers for the next...

Those photos you and your guests post to Instagram are about to get better-looking. Instagram introduced new creative tools last week that give users “the ability to adjust brightness, contrast,...

People in big cities have been all abuzz over the hidden cash craze sweeping social media, that all started when a mysterious person (@HiddenCash) began stashing money around San Francisco. The first...

Phoenix burger-joint The Attic learned its lesson the hard way last month after a dispute with a customer played out over social media, receiving widespread negative attention. It all started with a...

Have you updated your Twitter page this week? If you’re one of the top 50 chains (by systemwide sales), the answer probably is “no.” Less than a week ago, Twitter announced that it has made its new...

Here’s what other RLC attendees took away from Day One of the 2014 Restaurant Leadership Conference. Figuring out mobile: Tips from the c-suite at #RLC2014 By Sarah Atkinson In today’s digital world...

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