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IFDA Announces 2004 Value Ad Winners

NAPLES, FL - The International Foodservice Distributors Association, Falls Church, VA, announced the winners of its 2004 Value Ad awards during the annual IFDA Sales & Marketing Conference here July 18-20, which attracted some 155 distributor and supplier-members.

The winners by category are:

Distributor Division
Best of Show
Category 1: General Marketing
Sysco Food Services of Idaho
Entry Name: Idaho's Local Flavor

Diamond
Category 2: Image and PR
Sysco Food Services of Idaho
Entry Name: Idaho's Local Flavor

Diamond
Category 3: Food Shows
Neptune Food Service, Inc.
Entry Name: That Neptune Show

Diamond
Category 4: Internal Sales Initiative
Pate Dawson Co.
Entry Name: PDS Auction Promotion

Diamond
Category 5: Media Advertising
Favorite Foods
Entry Name: What's Wrong with This Sign?

Diamond
Category 6: Individual Marketing Piece
Martin Bros. Distributing Co., Inc.
Entry Name: Wesly Promotions Calendar

Diamond
Category 7: Website
Southern Foods, Inc.
Entry Name: www.southernfoodsinc.com

Merit
Category 1: General Marketing
Martin Bros. Distributing Co., Inc.
Entry Name: Extreme Marketing Makeover

Ben E. Keith-Arkansas
Entry Name: "We be Jammin" Lettuce Jammers

Merit
Category 3: Food Shows
Ben E. Keith Foods - DFW
Entry Name: The American Hot Rod Food & Equipment Expo

Ben E. Keith Foods - Amarillo
Entry Name: Campaign '04-Amarillo Food & Equipment Expo

J. Kings Food Service Professionals, Inc.
Entry Name: World's Fare

Pate Dawson Co.
Entry Name: A World of Opportunities

Merit
Category 4: Internal Sales Initiative
Martin Bros. Distributing Co., Inc.
Entry Name: Extreme Days

Merit
Category 6: Individual Marketing Piece
Ben E. Keith Foods - San Antonio
Entry Name: Keith's Holiday Catalog

Jake's Finer Foods, Inc.
Entry Name: Show Teaser #1

Merit
Category 7: Website
Saval Foodservice
Entry Name: www.savalfoods.com

Buying Groups
Best of Show
Category 2: Image & PR
FAB, Inc. (Frosty Acres Brands)
Entry Name: FAB Testimonial Video

Diamond
Category 1: General Marketing
FAB, Inc. (Frosty Acres Brands)
Entry Name: Restaurant's Pride Brand Development

UniPro Foodservice Inc.
Entry Name: You're Going to Need a Money Clip!

Diamond
Category 4: Internal Sales Initiative
Progressive Group Alliance/The Business Consulting Group
Entry Name: Assessing & Improving Customer Profitability

Diamond
Category 5: Media Advertising
FAB, Inc. (Frost Acres Brands)
Entry Name: Fiercely Independent Ad

Diamond
Category 6: Individual Marketing Piece
UniPro Foodservice, Inc.
Entry Name: UniPro University

Merit
Category 4: Internal Sales Initiative
UniPro Foodservice, Inc.
Entry Name: Best Seller

Merit
Category 6: Individual Marketing Piece
Progressive group Alliance
Entry Name: General Mills Mailing

Progressive Group Alliance
Entry Name: Catanzaro Marketing Kit

Manufacturers
Best of Show
Category 1: Incentive & Training
McCormick Food Service
Entry Name: Consultative Training for Strategic Growth

Diamond
Category 1: Incentive & Training
McCain Foods, Inc.
Entry Name: Wait Staff Training Video

Diamond
Category 2: New Item or Product Line
Multifoods Foodservice Division
Entry Name: New Product Launch Kit

Wisconsin Milk Marketing Board
Entry Name: Where It Comes From Matters

Diamond
Category 3: Best B2B Marketing
Kellogg Food Away-from-Home
Entry Name: Head of the Class: K-12 Program

Merit
Category 2: New Item or Product Item
McCain Foods, Inc.
Entry Name: 7 Tasty Appetizers

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