{mosimage}Banta, Springfield, MO, was presented Diamond and Best of Show awards for its "Image and PR" video called "E2" in which is explained to foodservice operators why being bigger does not necessarily mean being better and that they should take a moment to learn about its products and services.
FAB, which also won IFDA Value Ad awards last year for its Restaurant's Pride campaign, again took home to Alpharetta, GA, awards for its promotions, with the Best of Show being bestowed on its simple, humorous and telling "Beat This" promotional poster.
The Kellogg Co., Elmhurst, IL, won the Best in Show award for its "K-12 Head of the Class Program" of nutritional and healthful food promotions for schools.
Other winners by categories are:
DISTRIBUTORS
General Marketing
J. Kings Food Service Professionals, Inc., Holtsville, NY; "Harvest Café;" Merit
{mosimage}Martin Bros. Distributing Co., Inc., Cedar Falls, Iowa; "Cedar Falls School Lunch Line;" Diamond
Image & PR
Appert's Foodservice, St. Cloud, MN, "The Dish 2005 Marketing Program;" Merit
Banta Foods, Inc., "E2;" Diamond and Best of Show
Clark National, Inc., Elk Grove Village, IL; "Clark - The Company that H.E.L.P.$;" Merit
Martin Bros. Distributing; "Foodservice with a Difference;" Merit
Food Shows
Ben E. Keith Foods, Amarillo, Texas; "Breaking New Ground;" Merit
Ben E. Keith Foods, Dallas-Fort Worth, Texas; "Safari Experience;" Diamond
J. Kings Food Service Professionals; "Works of Art;" Diamond
Internal Sales Initiative
Ben E. Keith Foods, Arkansas; "From Gross Profit to Godfather;" Merit
Martin Bros. Distributing Co., Inc.; "It's Good to be King;" Diamond
Media Advertising
HFM/Morrad FoodService, Honolulu; "A Winning Combination;" Diamond
Individual Marketing Piece
Martin Bros. Distributing Co., Inc.; "Spaghetti's Menu Mon Cards;" Diamond
Martin Bros. Distributing Co., Inc.; "Bourbon Street Menu;" Merit
Saval Foodservice, Elkridge, MD; "Handpicked for You;" Merit
Special Occasion Marketing
Performance Food Group, Richmond, VA; "Seasoned Traditions Sales Promotions;" Diamond
Website
Martin Bros. Distributing Co., Inc.; "Simply Menus;" Diamond
BUYING GROUPS
General Marketing
Countrywide Australasia Ltd.; "Winners are Grinners;" Merit
{mosimage}F.A.B., Inc.; "Restaurant's Pride Ad and Postcard Campaign;" Diamond
Golbon; Boise, Idaho; "New Distributor Search Campaign;" Diamond
Progressive Group Alliance; Richmond, VA; "Healthy Indulgence;" Merit
Image & PR
F.A.B., Inc.; Corporate Website; Merit
Progressive Group Alliance; "Foodservice Focus;" Diamond
Sales Incentive Program
Countrywide Australasia Ltd.; "Go West Incentive Program;" Merit
Progressive Group Alliance; "4-Square Meals-Nutrition for Your Operations;" Diamond
Media Advertising
F.A.B, Inc.; "Restaurant's Pride Bow Tie Ad;" Diamond
Individual Marketing Piece F.A.B., Inc.; "Restaurant's Pride 'Beat This' Promotional Poster; Diamond and Best of Show
MANUFACTURERS
New Item or Product Line
McCormick Food Service, Hunt Valley, MD; "McCormick Signature Shakes;" Diamond
{mosimage}Distributor Marketing Program
Kellogg Co.; "K-12 Head of the Class Program;" Diamond and Best of Show
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