Starting with the basic premise that independent operators, by and large, do not have the resources available to capture current industry trends and consumer demands, while oftentimes losing ground to chains' aggressive expansion, Jeff Kelly, senior director of marketing and supplier development for Harker's, Le Mars, Iowa, set out to redefine a distributor's relationship with its street accounts. Kelly decided that for the company's plan to succeed he would have to infuse the word "partnership" with life and credible meaning.
Thus emerged the Power of 4 program (that's read: P to the fourth power or P4) that has boosted sales for its independent restaurant owners, its vendor-partners and the distributorship.
Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here. MultimediaExclusive ContentFinancing Crumbl may be the next frozen yogurt, or the next Krispy KremeThe Bottom Line: With word that the chain’s unit volumes took a nosedive last year, its future, and that of its operators, depends on what the brand does next. Technology 4 things we learned in a wild week for restaurant techTech Check: If you blinked, you may have missed three funding rounds, two acquisitions, a “never-before-seen” new product and a bold executive poaching. Let’s get caught up. Financing High restaurant menu prices mean high customer expectationsThe Bottom Line: Diners are paying high prices to eat out at all kinds of restaurants these days. And they’re picking winners and losers. |