Jack in the Box bets on a mass-market Cronut

Breakfast-lovers, get excited! Jack in the Box® restaurants are serving up delicious news at the breakfast table with the launch of three new craveable breakfast items, featuring the Meat Lovers and Grande Sausage Breakfast Burritos – Jack’s biggest burritos ever! – as well as Jack’s new and exclusive Croissant Donuts.

Fuel up with Jack’s new foil-wrapped Breakfast Burritos – bigger, better and fully loaded. These burritos don’t mess around. Filled with eggs, savory meat, and melted cheddar and pepper jack cheeses, these mouth-watering burritos are the heftiest burritos Jack in the Box has ever served.

Want to fall in love… with meat? Let Jack play matchmaker. The Meat Lovers Breakfast Burrito is loaded with the perfect breakfast meat trifecta: sausage, ham and bacon. Need a spicy and flavorful kick-in-the-face to get going in the A.M.? Good! The Grande Sausage Breakfast Burrito is stuffed to the brim with sausage, hash browns, bacon and topped off with Jack’s new creamy Sriracha sauce. Yes, you read that right – creamy Sriracha sauce. Both burritos are wrapped in a large Guerrero® Tortilla and served with a side of fire-roasted salsa because Jack takes flavor seriously.

Looking to sweeten up your morning commute? Jack in the Box’s new Croissant Donuts are the perfect pop-able, portable and sharable breakfast for those on-the-go. Combining the sweetness of a donut with the buttery flakiness of a croissant, these Croissant Donuts are served hot and dusted with cinnamon sugar to make your taste buds glad they dragged you out of bed. Available as a one or three-piece order, these tasty treats are around for a limited time only.

“Starting your day right with a hearty breakfast is key, and we’re proud to offer bigger and better menu items for our guests,” said Iwona Alter, Vice President of Menu Strategy & Innovation. “Our new Breakfast Burritos and Croissant Donuts give our guests great new options – whether it’s something savory or something sweet, we’ll definitely make sure it’s craveable and delicious!”

Jack in the Box’s new Breakfast Burritos and Croissant Donuts, along with the entire breakfast menu, are served all day at participating Jack in the Box restaurants – because that’s when breakfast should be served! Price and participation may vary.

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