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Jamba Juice restructures, sets move to Dallas area

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The Jamba Juice beverage chain plans to cut its headquarters staff by 20 positions and realign management responsibilities as part of a restructuring that will also relocate the franchisor close to Dallas, a major pool of restaurant talent.

The Emeryville, Calif.-based company said the move will facilitate Jamba’s long-term growth and help the brand better serve its franchisees and customers. It is the first major move by the chain since David Pace succeeded James White as CEO.

Jamba detailed how Pace’s management team will be restructured. Tom Madsen, SVP of new ventures, and Karen Luey, chief financial and administrative officer, will leave the organization. The company had already announced the departure of Julie Washington as chief marketing officer.

A search is underway for Washington’s successor. Luey, who chose not to move to Texas, is being succeeded in part by Marie Perry, a veteran of Brinker International’s finance department, who will take the title of CFO.

Steve Adkins, SVP of operations, will assume operational responsibility for all of Jamba’s retail formats, which include street-side restaurants, nontraditional outposts, express units and JambaGo vending sites.

Dale Goss, SVP of development, will be given responsibility for expanding all of the brand’s business lines.

The executives’ departments will relocate to Frisco, Texas, a fast-growing city to the north of Dallas. It has already secured a 25,000-square-foot location, the Jamba Juice Whirl’d Support Center.

It will employ 100 employees, Jamba said, noting that 120 work in its current headquarters. The lease on that space is expiring.

“It has become increasingly clear that a relocation of our Support Center will better position the company to extend our brand and continue to support our franchise partners for the long term,” Pace said in announcing the shifts.

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