Alpharetta, GA (March 29, 2013)—F.A.B., Inc. (Frosty Acres Brands), announces the addition of James “Woody” Cheatham as Executive Vice President, Sales & Marketing, effective March 18, 2013.
“Woody Cheatham is a foodservice leader who combines sales, marketing, and branding expertise with a proven ability to facilitate growth,” relates George T. Watson, President and CEO of F.A.B., Inc. “We look forward to Woody’s leadership as we continue to strengthen our portfolio of Member Services and provide business growth opportunities to our Members.
In this role, Woody will be responsible for sales and marketing operations of the company as well as the continued development of the F.A.B. Membership and family of brands.
Woody Cheatham brings over 17 years of experience of foodservice leadership. Most recently, Woody was the Vice President of Sales for US Foods Atlanta Division. Woody began his career as co-owner of a restaurant, and then moved into territory management and other roles within the foodservice distribution industry. He received his BBA in Business Management from Western Kentucky University.