Will KFC Eleven be the struggling chicken chain’s salvation? Amidst increased competition and dipping sales, KFC parent Yum! Brands launched this fast-casual rendition of its national QSR brand in August with a second unit rumored for this year. A fresh new look and menu gave the one-time segment leader a face lift to bring it up to today’s FCR standards. But this jump to fast casual doesn’t mean Yum! is abandoning its quick-service roots. In April, the company opened Super Chix, a QSR focused on high-quality chicken, in Arlington, Texas. Observers remarked at the resemblance to the new segment champion Chick-fil-A.
So long, Colonel. Notably absent from KFC Eleven is any reference to the chain’s beloved mascot; buckets of fried chicken are also persona non grata.