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Kids Are Choosing Healthier Snacks, Reports NPD

PORT WASHINGTON, NY - While obesity among kids in America is a growing concern, The NPD Group here reported today that, in many cases, kids are choosing healthier snack-oriented foods, like yogurt, granola bars and fruit more often, according to its first-ever "Snacking in American Report."

"We are seeing some evidence creeping into the national eating data that NPD collects that suggests we are slowly moving toward a healthier diet. We saw it as we tracked the percentage of overweight Americans drop for the first time in six years in our "Eating Patterns in America Report," and now we are seeing some changes with the choices kids are making," said Harry Balzer, vice president of The NPD Group. "That's not to say that kids are always eating well-balanced meals; many are still eating foods nutritionists would like them to eat less of," said Balzer.

More about the NPD Study will appear in the upcoming "Wellness Watch" column in the Jan. 30 edition of ID Report

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