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Krispy Kreme mounts a c-store blitz

krispy kreme donuts

Krispy Kreme has inked a deal to put its brand on packaged snacks sold in convenience stores.

The distribution will eventually be extended to cover dollar stores, club stores and drug stores, the company said.

The doughnut chain already offers its baked goods in about 5,000 c-stores through direct delivery.

The new products bearing the Krispy name will include honey buns and pies sized for one person. The chain’s partner in the licensing deal is TSW Foods. 

The arrangements comes several days after Krispy announced that it was being acquired by JBH Holding, the owner of several coffee companies and such high-volume coffee sellers as Caribou, Peets and Einstein Bros.

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