Wingstop has named Maurice Cooper senior vice president and chief marketing officer, the company announced Monday.
Cooper, who previously served as global vice president for Holiday Inn, replaces Flynn Dekker. Dekker, who had been with the wings chain since 2014, resigned in March, saying he planned to take a sabbatical to spend time with family.
In his new role, Cooper will oversee Wingstop’s global marketing strategy and execution. Cooper also worked as an executive with The Coca-Cola Co., developing brands including Coke Zero and Illy Coffee.
“Maurice has a strong track record of success as an award-winning marketer, as well as a business leader dedicated to consumer and franchisee satisfaction,” Charlie Morrison, Wingstop’s chairman and CEO, said in a news release. “As we continue to rapidly expand our footprint, Maurice will have an instrumental role in building and promoting the Wingstop brand globally.”