LTOs drive Q4 sales at Burger King

jalapeno chicken fries

New iterations of Chicken Fries and other limited-time offers helped drive comps gains at Burger King during the fourth quarter, parent company Restaurant Brands International said Tuesday.

Same-store sales increased 3.9 percent from the year-ago quarter, the company said.

Sales grew on the chain’s continued strategy to launch “fewer, more impactful” products, RBI CEO Daniel Schwartz told investors, noting that breakfast was the chain’s fastest-growing daypart this year.

Burger King, which last week added flame-grilled hot dogs to its menu, grew its presence by 334 net restaurants during the quarter. Total revenues at the chain increased 4 percent year over year, to $285.5 million. 

Comps at the chain’s sister brand, Tim Hortons, rose 6.4 percent during Q4, increasing on the introduction of new products such as a steak panini, grilled lunch wraps and Nutella pockets, Schwartz said. 


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