In a new bid to drum up diner interest, Maggiano’s Little Italy this week introduced brunch chainwide.
Though Maggiano’s previously offered breakfast for private events, its brunch menu marks a broader expansion into what has been a nontraditional daypart for the brand.
Maggiano’s brunch menu will be served seven days a week—with a truncated version offered on weekdays—and is comprised of 12 new items. Its focus is on five variations of eggs benedict, including a meatball version and a crab cake iteration.
A number of casual chains have leaned into the popularity of brunch lately, with TGI Fridays introducing the daypart spanner at a prototype unit last year.
Maggiano’s sister brand, Chili’s, does not currently offer brunch.