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Marketing audit sample

Marketing Audit Sample Items

Server Readiness

  • Spot check uniformed employees. Dress code guidelines are adhered to.
  • Pre-shift briefing is on time, and sets marketing and suggestive selling focus and goals.
  • Staff have been provided with and are using selling scripts.
  • Auditor flash tests a server for two "sell to" items.
  • Server folio/check presentation is scripted and includes promo.
  • Dessert trays are attractively presented to every table, and the items are explained correctly.
  • Hostess/Host uses selling script to mention one signature item while seating guests.
  • Guest party is both thanked and invited to return.
  • The "ongoing promotion" is mentioned by server.
  • Sampling protocol is followed.

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