2. Costa Coffee offers discounts for cup reuse—competitor cups included—in the U.K.
The U.K.’s leading coffee chain has put its sustainability efforts front and center in a new campaign that invites customers to bring in any coffee cup—including those from the competing brands—for a discount on coffee. As with many operators, Costa Coffee offers a modest discount to guests who bring in their own cup for a coffee to promote recycling and waste reduction.
The new twist of allowing guests to use competitor cups for the discount stands on its own as a marketing vehicle for the brand, while at the same time underscores its ongoing sustainability efforts. In conjunction with the reusable cup offer, Costa is also now recycling any paper takeaway cup used at or brought to any of its 2,000-plus stores in the U.K.
Costa is promoting the initiative in a lighthearted manner on social media. “We now recycle ANY paper takeaway cup (yes, even ones from those other brands you’d never dream of visiting!),” it wrote in a recent Facebook post.