Describing an item’s preparation technique in its name seemed to earn customer appeal in April, according to recent data from Technomic’s MenuSurf program. Several of the month’s top LTOs called out a technique, such as “Tuscan-grilled,” “rotisserie” or “mesquite smokin’,” while others emphasized global or regional flavors.
Click ahead to see the most appealing limited-time chain items from March through April, as indicated by Technomic’s MenuSurf survey, powered by Ignite. The canvass of 500 consumers on purchase intent, craveability, uniqueness and draw for 100 or more LTOs reveals which are garnering attention on the basis of the item’s name and description