5. Pizza delivered anywhere—even to Sasquatch
Domino’s debuted its Hotspots delivery program in April, enabling consumers to order pizza from some 150,000 nontraditional locations such as dog parks, beaches and monuments. Now, the company is expanding the program to allow customers to submit their own suggested Hotspot delivery locations. Local franchisees will review the suggestions, and if accepted, the customer will receive an email to inform them that the delivery location is now live. The rollout is being promoted through new TV ads that show Domino’s pizzas being delivered everywhere from the dog park to a wooded area where Bigfoot lives.