8 ways to sell more snacks

With anytime, anywhere eating on the rise, snacking has become a potential sales driver. Overall, 80% of consumers say they snack between meals at least once a day, and 57% say they snack twice a day or more, according to Technomic’s 2018 Snacking Occasion Consumer Trend Report.

How can operators snag more of those snack dollars? Pay attention to how consumers are redefining snacks: The Technomic report found that 39% of consumers—and 57% of those ages 18-34—say their definition of snacks has changed over the past two years to include a wider variety of foods and beverages. Time-pressed customers are increasingly replacing meals with snacks and are looking for something more than a granola bar to satisfy hunger.

The “snack kings” that stand out among restaurant chains not only understand snackers’ behaviors, they are tuned into the top snacking trends. Here’s how to tap into those trends and sell more snacks.