Last year alone, consumers ate 4.5 billion tacos, equal to the weight of two Empire State Buildings—according to the official National Taco Day website. It’s no wonder chains are creating special promotions for taco fans on National Taco Day, the fictitious holiday taking place on Oct. 4. Here are a few such deals being used as consumer bait.
The tac-of the town
Texas-based chain Chuy’s has been preparing for what it calls the “crunchiest day of the year.” In addition to $1 taco specials, customers who arrive dressed as tacos on Oct. 4 will be rewarded with a free entree of their choice. Additionally, if diners ask their server to “taco 'bout it,” they’ll get a taco added to any entree for free. Patrons can even sport the chain at a discount, as Chuy’s T-shirts will be sold for the slashed price of $10 on National Taco Day only.
Crafting a legend
Taco Bell is offering diners a $5 taco box to celebrate the day—giving a choice of four tacos for the flat fee. To further promote its festivities, the chain released a video with animated characters—Chef Glen and a life-size talking taco named El Cruncho—who discuss the fictitious legend of National Taco Day. The chain also implemented a greeting card on Twitter to reel in guests. How it works: Consumers use the #TacoGram hashtag, and up pops El Cruncho, saying “Let’s get our crunch on.”
Catering to those who can't make it
Tex-Mex chain On The Border is celebrating with unlimited 50-cent Mini Crispy Tacos. Since the promotion is for in-restaurant orders only, the chain is also giving 20% off taco catering orders placed using the promo code “Taco17,” which will run through Oct. 8.
A deal plus a prize
Taco John’s will be offering a Taco Blitz Box through Oct. 22. In addition to the taco, burrito and 20-ounce beverage inside, guests will find a code they can text for the chance to win prizes, including binoculars, a soft cooler, a football, a $50 gift card redeemable for football apparel, and the grand prize—a trip for two to the upcoming Super Bowl in Minneapolis.