McDonald’s flipped its iconic golden arches upside down today—at about 100 units and across all social media platforms—to transform the logo into a “W” in honor of International Women’s Day.
The arches are also turned into a “W” on employee uniforms and some packaging, the company said in a statement.
It’s the first time the quick-service brand has manipulated its ultra-recognizable logo in such a way. The move is “in honor of the extraordinary accomplishments everywhere and especially in our restaurants,” Wendy Lewis, McDonald’s global chief diversity officer, wrote on Medium.
More than 60% of McDonald’s employees are women, as are six out of 10 restaurant managers in the chain, Lewis noted.
“Are we perfect? Of course not,” she wrote. “We know we have work to do and are committed to listening and working with others across business, government and our communities to improve.”