Social media watch: Back to Back to the Future

back to the future

Time to break out the hoverboards.

Last week saw the long-awaited arrival of Oct. 21, 2015, the date visited by Marty McFly in the 1989 film “Back to the Future Part II.” Capitalizing on the excitement surrounding Back To The Future Day, a number of restaurants took to Twitter to generate a little extra buzz for their brands.

In doing so, some depicted their ideal “future”:


While others mined recent menu developments:


And old stand-bys: 



Others just had a little fun: 



Social media scorecard:

Novelty: 3
Jumping on the buzz surrounding a pop-culture event certainly isn’t new, but there are ways to approach it a little more creatively. The Arby’s example above shows how going beyond text on social can result in an engaging, visually pleasing presentation.

Imitate-ability: 10
With a hashtag alone, it’s fairly simple to capitalize on what is a nostalgia-stirring day for a large swath of customers.


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