As shoppers gear up to drop major dough with online retailers, restaurant chains are angling for a bit of that holiday business. Here’s how some brands are using #CyberMonday excitement as a promotional tool:
Add a little something extra to your c̶a̶r̶t̶ tray today. #AllDayBreakfast#CyberMondaypic.twitter.com/Ia5GydVDWq
— McDonald's (@McDonalds) November 30, 2015
Shopping needs frosting. #CyberMondaypic.twitter.com/V56g7cwLiK
— Cinnabon (@Cinnabon) November 30, 2015
Click Bait. #CyberMondaypic.twitter.com/j4L5RSL4LZ
— Wingstop (@wingstop) November 30, 2015
Set your alarms! #CyberMonday begins tonight at midnight! Check out the deals at https://t.co/WHfQhcx6TJ. pic.twitter.com/LdDahgj3mC
— Del Taco Restaurants (@DelTaco) November 30, 2015
How we do #CyberMondayhttps://t.co/n1OAiJLHJ2
— Arby's (@Arbys) November 30, 2015Social media scorecard:
Novelty: 2
While most posts in this vein won’t win awards for creativity, they take advantage of an easy opportunity to build brand buzz.
Imitate-ability: 10
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