Heading into the weekend, several brands hoped that a little Halloween buzz would convince consumers to put down the candy and pick up a restaurant meal.
GIF and video posts were king among brands this All Hallows’ Eve, underscoring how well those those mediums play on social channels, particularly when food is involved:
Static images had a strong showing, too:
Feast your eyes on our monsters, then tell us if you’ll be delighting (or frightening) people this Halloween. pic.twitter.com/s7lRun1LZb— Red Lobster (@redlobster) October 28, 2015
And some brands went with a simpler, yet effective, text approach:
Weekend agenda: eat pizza, eat candy; eat leftover pizza, eat leftover candy.— Pizza Hut (@pizzahut) October 30, 2015
Social media scorecard:
Spinning holiday content for social should be second nature for brands, but when done in a quirky or highly visual way (see Pizza Hut and Sonic, above), it goes from requisite to reaping benefits—resulting in greater brand awareness and increased social-media engagement.
All that’s needed is a little imagination.