Sweetgreen’s narrative isn’t just about food. “It’s about celebrating and living a healthy lifestyle and how food fits into that,” says co-founder Nicolas Jammet. Every touch point, from music to the menu, reflects that, he says.
- Pizza Hut has a new $5 menu
- 5 restaurant mysteries solved this week
- Why did Pei Wei dig through the trash at Panda Express?
- Politics and restaurants prove a volatile mix
- Ignore social media and online reviews at your own risk