Sweetgreen’s narrative isn’t just about food. “It’s about celebrating and living a healthy lifestyle and how food fits into that,” says co-founder Nicolas Jammet. Every touch point, from music to the menu, reflects that, he says.
- Pizza Hut kicks off its NFL sponsorship
- Just Salad sells out of new unlimited salad deal in hours
- Lettuce Entertain You launches meal kit line
- How to boost brand loyalty with your coffee program
- Customers leak details on Dunkin' Donuts’ new snack program