As the industry gears up for its second-busiest day of the year, concepts are getting creative with Valentine’s Day promotions, hoping to hit on a sales draw strong enough to send Cupid’s arrow flying. Here’s a roundup of some of the more unusual approaches.
Quesadilla for a kiss
Qdoba is looking to conjure romance by offering couples one free entree on Feb. 14 with the purchase of a second. The price? One shared smooch at the register. But singles needn’t worry—the chain says guests can kiss themselves (or even a photo of, say, George Clooney) to get the deal.
‘Shred ‘em and forget ‘em’
Hooters is serving up vengeance on the holiday of love, offering diners an open invitation to “shred [their] ex.” Guests who take the chain’s #ShredYourEx online quiz or bring in a photo of their former beloved to shred on-site will receive 10 free boneless wings when purchasing 10.
Down with the marrieds
Ice cream is often the default treat of the heartbroken, and Dairy Queen sure knows its demographic. This Valentine’s Day, it’s offering a new menu item—the Singles Blizzard—to celebrate single Americans outnumbering their married counterparts. The caramel-peanut butter concoction is the “first-ever treat to serve as a rally cry for a relationship status,” DQ says.
‘Til fettuccine do us part
Fazoli’s will offer a year of free spaghetti to couples that get engaged in-restaurant on Feb. 14. In addition, those betrothed over breadsticks will be entered to win $500 worth of Fazoli’s catering for use at their wedding shower, rehearsal dinner or reception. No word on whether a penne down-payment plan is part of the deal.