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Marketing

Who tweeted it best?

Restaurant chains tuned in to see who took home the honors on Sunday’s Golden Globe Awards, using excitement around the popular awards show to showcase their menu items.

Casual-dining brands, in particular, had fun playing off of the event and its nominees:

 

 

 

Social media scorecard:

Novelty: 2

Primetime TV is ripe for the picking when it comes to social media posts, providing strong opportunities to pique the interest of a large portion of followers. The result is often solid engagement without expending too much creative energy.

Imitate-ability: 8

While live-tweeting and other such endeavors require a bit more effort, pre-planned posts about an event (with relevant hashtags) are rather simple to pull together. 

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