Restaurant chains tuned in to see who took home the honors on Sunday’s Golden Globe Awards, using excitement around the popular awards show to showcase their menu items.
Casual-dining brands, in particular, had fun playing off of the event and its nominees:
Social media scorecard:
Primetime TV is ripe for the picking when it comes to social media posts, providing strong opportunities to pique the interest of a large portion of followers. The result is often solid engagement without expending too much creative energy.
While live-tweeting and other such endeavors require a bit more effort, pre-planned posts about an event (with relevant hashtags) are rather simple to pull together.