Marketing

Restaurant marketing ideas and trends

Here’s a look at 25 years of Starbucks holiday cups

By Jonathan Maze on Nov. 03, 2022

The coffee giant has been revealing a new holiday cup design every year since 1997. This year there are four designs.

For McDonald’s McRib, mystery is part of the marketing equation

By Jonathan Maze on Oct. 27, 2022

Marketing Bites: Uncertainty about whether the company will bring back “the G.O.A.T. of sandwiches” makes it more alluring; Outback uses college athletes to hock catering.

Marketing

On the Border and Shoney’s turn back the clock with anniversary specials

By Patricia Cobe on Oct. 26, 2022

As operators compete with deals to ease inflation, two full-service chains are rolling prices way back to their early days.

Marketing

McDonald’s brings back the McRib and an old marketing gimmick

By Jonathan Maze on Oct. 25, 2022

The burger giant is trying to bring back some mystery surrounding the sandwich by making this a "farewell tour," something it first used 17 years ago.

Marketing

TikTok is having a big influence on where millennials eat

By Joe Guszkowski on Oct. 25, 2022

More than half of users in that generation said they’ve visited a restaurant after seeing it on the app, according to a new survey.

Marketing

Former Zaxby’s executive named CMO of Capital Tacos

By Lisa Jennings on Oct. 20, 2022

Joel Bulger is tasked with leading brand communications for growing Tex-Mex taco brand.

Marketing

McDonald’s adult Happy Meals have been a massive hit

By Jonathan Maze on Oct. 20, 2022

Marketing Bites: The burger chain proves that you don’t need a big name to have a big impact; Taco Bell brings back a hit marketing effort; Papa John’s gets spooky.

Marketing