Marketing

Restaurant marketing ideas and trends

Starbucks is expecting a big season for gift cards

By Jonathan Maze on Dec. 21, 2021

The company expects $3 billion to be loaded onto its cards this season. Here’s why those cards have been one of its most revolutionary ideas.

Marketing

Golden Corral names Skip Hanke CMO

By Jonathan Maze on Dec. 17, 2021

The former Applebee’s executive will take over marketing for the North Carolina-based buffet chain.

Marketing

Eager for more digital customers, chains ramp up the holiday giveaways

By Jonathan Maze on Dec. 13, 2021

Numerous fast-food chains are giving away more menu items and contest entries this month as they push to get more customers on their loyalty programs and mobile apps.

Marketing

Get ready for a potentially big New Year’s Eve

By Heather Lalley on Dec. 10, 2021

Data from reservations platform OpenTable shows a big demand for bookings to ring in 2022.

Marketing

P.F. Chang's now sells clothes and cookware

By Joe Guszkowski on Dec. 09, 2021

The Asian chain wants to connect with its customers on a new level with hoodies, knives and woks, some of which quickly sold out.

Marketing

KFC is bringing back its firelog again

By Jonathan Maze on Dec. 07, 2021

But this time, the fried chicken chain is giving customers who buy a firelog, or who order on its app, a chance to win a stay at a "KFC Firelog Cabin."

Marketing

KFC is testing mambo sauce in select markets

By Jonathan Maze on Dec. 06, 2021

The limited test of the iconic D.C. area product is designed to introduce more customers to the sauce around the country.

Marketing

Chipotle wins the white elephant gift exchange with Cilantro Soap

By Heather Lalley on Dec. 02, 2021

The herbally inspired item, designed to poke fun at the small percentage of people for whom cilantro tastes like soap, started as a social media joke for the fast-casual chain.

Marketing