Marketing

Restaurant marketing ideas and trends

Marketing

Healthier eating may be a menu’s font size away

Size matters when it comes to listing calorie counts, as customers may be more likely to choose a menu item when nutrition info is printed in a larger typeface.

Marketing

How BurgerFi and Anthony's Coal Fired Pizza are generating menu buzz

CMO Cindy Syracuse differentiates the brands through strategic menu promotions in the crowded burger and pizza segments.

Marketing Bites: How offering freebies could get you in hot water. Plus, Applebee’s Date Night Pass promo broke some hearts.

The list, which celebrates independents, is based on Yelp ratings, number of reviews and more. Vegetarian Latin restaurant Tumerico in Tucson, Ariz., took the No. 1 spot.

The fondue chain is selling do-it-yourself meal kits through a partnership with Omaha Steaks.

Marketing Bites: Plus, Applebee’s wants to be a date-night destination and Taco Bell readies for a grande announcement.

Marketing Bites: With six weeks’ lead time, the regional breakfast-and-lunch chain pulled off the title sponsorship of a nationally televised college bowl game.

Restaurant Rewind: Chances are the weight-loss schemes currently in vogue won't come close to having the influence one fad had 25 years ago.

Marketing Bites: It’s January, a.k.a Dry January, Veganuary, Resolution Season, and restaurants are looking for ways to get virtuous consumers to keep spending money.

The coffee giant will give customers the option to use their personal cup as the company makes good on a goal to reduce single-use cup waste.

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