McDonald’s all-day breakfast test begins today

McDonald’s will begin testing all-day breakfast in San Diego beginning next Monday, April 20, but it won’t be offering its full breakfast menu.

Just nine food items (plus McCafé beverages) will be on the menu, according to the San Diego McDonald’s co-op. The iconic Egg McMuffin is there, of course, along with Sausage McMuffin with Egg, Sausage Burrito, Sausage McMuffin, Hash Browns, Hotcakes, Hotcakes and Sausage, Fruit & Maple Oatmeal and Fruit ‘N Yogurt Parfait.

Participating stores won’t be making biscuits all day and won’t be preparing McGriddles past the usual 10:30 a.m. breakfast close. They won’t be baking mini Cinnamon Coffee Cake or Double Chocolate bundt cakes all day, either. And if you’re a fan of the Steak, Egg & Cheese Bagel you’ll need to find a different choice for lunch or dinner.

The nine test items are essentially the same breakfast foods included in 2013 in the“McDonald’s After Midnight” test menu, a mix of breakfast and lunch/dinner items (Big Mac, Quarter Pounder, Double Quarter Pounder, Chicken McNuggets and a few others) offered between midnight and 4 a.m. (after which the kitchen shifted to all-breakfast).

Read the Full Article

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

In Red Lobster, a symbol of the challenges with casual dining

The Bottom Line: Consumers have shifted dining toward convenience or occasions, and that has created havoc for full-service restaurant chains. How can these companies get customers back?

Financing

Crumbl may be the next frozen yogurt, or the next Krispy Kreme

The Bottom Line: With word that the chain’s unit volumes took a nosedive last year, its future, and that of its operators, depends on what the brand does next.

Technology

4 things we learned in a wild week for restaurant tech

Tech Check: If you blinked, you may have missed three funding rounds, two acquisitions, a “never-before-seen” new product and a bold executive poaching. Let’s get caught up.

Trending

More from our partners