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McDonald’s April comps fall 2.3%

McDonald’s domestic same-store sales for April slipped year over year by 2.3 percent and global systemwide sales for the month fell 8.8 percent because of currency fluctuations, the brand’s parent company announced Friday morning.

The chain’s steepest comp-sales decline came in its APMEA (Asia Pacific, Middle East, Africa) division, where restaurants open for at least a year took in 3.8 percent less in sales for April than they did for the same month in 2014.

A 1 percent gain in European comps tempered the global same-store sales decline to 0.6 percent.

If currency values had remained constant, systemwide sales would have topped the year-ago mark by 1.5 percent.

CEO Steve Easterbrook repeated his pledge to move quickly in reviving the chain’s domestic business. He told analysts earlier this week that U.S. stores would adopt a new “value program” this summer. 

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