While McDonald's investors will have to wait until May 4 to get a full picture of the chain's turnaround plan, a recent trademark application reveals what could be up the fast food giant's sleeve. (Tweet this)
Last Wednesday, the company filed an application to trademark the word "McDelivery." Companies often file trademarks for new business or marketing initiatives before they are announced to the public.
New CEO Steve Easterbrook has stressed the need to be bold at McDonald's, whose domestic performance has flagged, and transform itself into a modern, progressive burger company.
When asked for comment, McDonald's spokeswoman Lisa McComb wrote in an email that "there's nothing to share at this time." The chain has tweeted in the past it does not offer delivery in the U.S. because it wants to "ensure the quality & temperature of our food to customers."
Some New York City locations already offer delivery through Seamless, a third-party delivery service. Abroad, McDonald's also offers delivery in some countries, including the Philippines, China, Singapore and India.Read the Full Article