McDonald’s told investors today that it intends to add kiosk ordering and modified table service at all 14,200 of its restaurants in the United States.
The service option is currently offered in about 500 units. The rollout promises to establish kiosk ordering as a standard feature of the quick-service restaurants, with competitors likely to feel intense pressure to follow Big Mac’s lead.
The service enables customers to input their own orders. By providing more order-entry points without the potential slowdown of having human interaction, the setup promises to speed service.
It also enables each burger to be customized via the touchscreens.
Once the meal is prepared, a staff member brings it to the patron’s table.
McDonald’s did not reveal how the changeover would affect labor costs or serving times.
The retrofit of the service system will also include a general refresh of the stores. McDonald’s CEO Steve Easterbrook said the transformation will establish the industry leader as a modern burger chain.
McDonald's revealed the plan at a financial conference in New York City.