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McDonald’s tries kale on the menu

McDonald’s is testing two breakfast bowls in Southern California, one of which features turkey sausage, egg white, kale and spinach, a McDonald’s spokesperson told Reuters. The other breakfast bowl features chorizo and egg, and both have a price of around $4.

Kale has gained popularity as a “superfood” in recent years, with retail sales increasing at a compound annual rate of 56.6 percent from 2009 to 2013, research by Nielsen shows.

News of the test broke Wednesday, the same day McDonald’s CEO Steve Easterbrook was addressed in a public letter by Freshii CEO Matthew Corrin, who encouraged a McDonald’s partnership with the health-oriented chain known for its salads and wraps.

It also comes at a time when McDonald’s is seeking to reinvent its public image and make sweeping changes. Last week, Easterbrook announced a plan to turn the chain into a “modern, progressive burger company.” Meanwhile, efforts to streamline its menu and improve customer service are also underway.
 

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