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McDonald’s U.S. comps for Nov. fall 4.6%

McDonald’s continued to lose ground to competitors in November, with comparable-store sales sliding 4.6 percent in the United States and 2.2 percent globally.

The decline dragged down aggregate global sales for McDonald’s by 0.6 percent.

The franchisor warned that the declines will “significantly pressure company-operated and franchised margins” for the fourth quarter.

The United States was the toughest market for the industry’s sales leader last month.

“To restore momentum, McDonald’s U.S. is diligently working to enhance its marketing, simplify the menu, and implement a more locally-driven organizational structure to increase relevance with consumers,” the company said in releasing the November results.

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