McD’s comps continued to slide…

Sales at domestic McDonald’s units open for at least 12 months fell year-over-year by 1 percent in October, the company said this morning.

It attributed the decline to “strong competitive activity.”

Comp sales were also negative for McDonald’s overseas operations. The most severe decline was in the division that includes Asia, where same-store sales fell 4.2 percent.

The figures were the latest bad news for the chain, which is striving to regain momentum in the United States through the simplification and regionalization of menus and a flattening of the franchisor’s management structure.


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