If a restaurant is meeting its mission statement, shouldn’t you be able to identify the brand by that statement? See if you can match these chains with their defining documents.
- Pizza Hut
- Panera Bread
- McDonald's
- Dunkin Donuts
- Chick-fil-A
- Applebee's
- Subway
- Starbucks
- KFC
- Domino's Pizza
- Krispy Kreme Doughnuts
- Cold Stone Creamery
A. To inspire and nurture the human spirit—one person, one cup and one neighborhood at a time.
B. ____ will strive to be the dominant retailer of high quality donuts, bakery products and beverages in each metropolitan market in which we choose to compete.
C. To touch and enhance lives through the joy that is ____ .
D. To be America’s best quick-service restaurant at winning and keeping customers.
E. ____ vision is to be the world’s best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness and value, so that we make every customer in every restaurant smile…
F. To provide the tools and knowledge to allow entrepreneurs to successfully compete in the QSR industry worldwide by consistently offering value to consumers through providing great-tasting food that is good for them and made the way they like it.
G. A loaf of bread in every arm.
H. To sell food in a fast, friendly environment that appeals to pride-conscious, health-minded consumers.
I. We take pride in making a perfect pizza and providing courteous and helpful service on time, all the time. Every customer says, “I’ll be back!”
J. Sell more pizza, have more fun.
K. To contribute to the growth, joy and enrichment of all the lives we touch.
L.. We Will Make People Happy.
Answers to the mission statement quiz:
1. I 2. G 3. E 4. B 5. D 6. K 7. F 8. A 9. H 10. J 11. C 12. L
Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.