The Counter

Group Restaurant Menus Media

Patrons custom build their own burgers at this popular better burger chain, and the menu visually guides them through the process step-by-step. At step #1, the customer chooses the burger and weight; Step #2 is Choose a Cheese; Steps #3 and #4 deal with toppings and Step #5 finishes off the build with the bun choice. The Counter’s menu is highly personalized and interactive—two attributes that appeal to today’s diners.

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