First Watch Avocado Toast
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First Watch

DISH: AVOCADO TOAST
CATEGORY: SIGNATURIZING A TREND

Avocado Toast rolled out as an LTO around the time Eater declared 2015 “the year of the avocado toast” because of its surge in social media posts. “Customers are more and more interested in dishes they see on social media feeds,” says Corporate Chef Shane Schaibly, a factor that pushed the chain’s version onto the regular menu and prompted guests to make return visits for it. 

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