Torchy's Tacos Missionary Style Pork Taco
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Torchy's Tacos

DISH: MISSIONARY STYLE PORK TACO
CATEGORY: MARKETING A WIN

The mystique of Torchy’s secret menu has created demand and sales. People like saying the name of the Missionary Style Pork Taco almost as much as they like eating it, says CEO Michael Rypka. 

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