1. Veggie soft sell
Janner’s goal was to woo guests with healthier, veggie-forward items without pushing them as diet food, he says. He studied Maffucci’s blog and together, they came up with three ideas: subbing vegetables in lasagna, a Thai noodle dish and a meatless topping for flatbread. The shareability of flatbreads, in particular, has been a selling point for women at the chain, says Janner.