Though the McWhopper is dead, the tongue-in-cheek olive branch extended from Burger King to archrival McDonald’s lives on with the creation of the Peace Day Burger—a collaboration between Burger King and four chains that were more than happy to fill the void left by the home of Ronald McDonald.
The monster mash-up of a burger being offered on Peace One Day, Sept. 21, will contain elements of Burger King’s Whopper, Denny’s Bacon Slamburger, Wayback Burgers’ Wayback Classic, Krystal’s Cheese Krystal and Giraffas’ Brutus.
“We are really proud to be part of the Peace One Day corporate coalition and to see that the awareness of Peace Day in the U.S. is almost five times higher among those who saw this campaign than those who were not aware of it,” said Fernando Machado, Burger King’s senior vice president for global brand development. “We were overwhelmed by the goodwill of our fellow restaurateurs and believe that working with them to create this once-in-a-lifetime burger is a beautiful twist of fate.”
The Peace Day Burger will be served for one day only at a pop-up location in Atlanta. Service is capped at 1,500 sandwiches, which will be given to customers free of charge.
In addition, the five participating brands will make a donation to nonprofit group Peace One Day.
BK made its original proposal to McDonald’s late last month with full-page newspaper ads and a microsite that generated a great deal of press coverage and set social media ablaze. Its plan was to open a pop-up restaurant featuring the McWhopper, a burger that incorporated six ingredients from the Whopper and six from the Big Mac.
McDonald’s declined to participate, suggesting that the chains collaborate on a larger effort to promote world peace instead.
Peace One Day is a day of non-violence that was adopted by United Nations member states following a campaign by Peace One Day.