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Multifoods Earns IFDA New Product Award

MINNEAPOLIS - The International Foodservice Distributors Association, Falls Church, VA, awarded Multifoods Foodservice and Bakery Products, a division of The J. M. Smucker Co. based here, the 2004 Diamond Award for New Item or Product Line in the Value Ad Marketing Competition, according to both groups.

The award was presented for the manufacturer's Gourmet Baker Divine Centers Muffins new product launch kit.

"Multifoods' success in the IFDA competition is a testament to our commitment to providing our field sales force the best products and corresponding marketing tools possible," said James Scher, group director of marketing, research and development for Multifoods. "Multifoods is honored to receive recognition for its marketing efforts."

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