A new concept in Pleasanton, Calif., is doubling down on consumer interest in additive-free foods by claiming to be the first USDA-certified organic restaurant in the U.S., Eater reports.
At least 95 percent of The Organic Coup’s ingredients come from organic sources, as required for the certification. The concept serves just three primary menu items—a sandwich, wrap and bowl—all of which are centered around fried chicken. Customers have just one choice of side: popcorn.
Founder Erica Welton, a former buyer for Costco, told Eater she developed the restaurant after being frustrated by a lack of “clean” and quick dining spots.
Perhaps unfortunately for The Organic Coup, a recent consumer survey found that GMO-free concepts are actually more top of mind for fast-casual customers than ones with organic options.