(March 10, 2010 - Mintel)—At more than 10 billion pounds by the end of 2009, U.S. production of natural and specialty blended (N&SB) cheese is at an all-time high. Marketers are rushing to create points of differentiation and vying to better establish their brands in this highly aggressive and crowded category.
Currently, there are more than 300 varieties of natural cheeses being produced in the US. This is no simple feat as there are over 200 marketers competing for the attention of chefs, retailers, consumers, and even prepared foods product developers. Packaged Facts provides a comprehensive overview of the N&SB cheese market and it will help anyone in the US cheese market to better understand the magnitude of this category.
The US natural and specialty cheeses market will continue to see high production rates and it is crucial for individuals in the US cheese market to gain insight into the key trends affecting the marketplace, as well as trends driving growth and consumer demographics.
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