New Distributor joins Pro*Act Network

MONTEREY, CA (April 9, 2012)—PRO*ACT announced that Carlo Masi Sons & Daughter has joined its national distribution network. The company will cover the Utica/Syracuse, N.Y., area for PRO*ACT, a fresh produce supplier
to the foodservice industry.

Founded in 1958 by Carlo and Elizabeth Masi, Carlo Masi Sons & Daughter is now managed by five of the couple’s seven children and distributes fresh fruits and vegetables, deli items and specialty products to foodservice operators, retailers and wholesalers from a 25,000-square-foot warehouse.

“Joining PRO*ACT is an important step toward growing and improving our business,” said Sam Masi, President. “It puts us on the leading edge of the industry and gives us access to a wider variety of products. Through networking with other PRO*ACTdistributors, we also look forward to sharing and implementing best practices that willcontinue to make our company better and stronger for our customers, employees, vendors and our family.”

Lloyd Ligier, Vice President of Business Development at PRO*ACT, says, “Carlo Masi Sons & Daughter was the first produce specialist in central New York to use refrigerated trucks and has long been a premier, progressive distributor in its market. We’re proud to have them as part of the PRO*ACT family and look forward to helping the company thrive and grow for generations to come.”


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