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NEW SERIES: Defining "E" - Part 1

Electronic-business (e-business) is such a changing target that anyone attempting to create a single definition for all users is doomed to failure. So is any individual who attempts to find the one process or path that everyone can use to be successful.

Having said that, I am repeatedly asked to do the impossible. This is an attempt at creating the foundation necessary to help foodservice distributorships create an e-business strategy. The following information is our first step. In future articles we will walk you through the steps and thought process that will allow you, foodservice distribution executives, to establish your strategy to respond to the pressures and realities of an electronic world.

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"E-commerce can take place without a web site at all. E-commerce is only one part of the e-business potential."