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Biscuitville’s original building had an “old-timey grandma feel with ornate country elements,” says CMO Kathie Niven.
Subtler colors and cleaner lines define the new prototype and logo.
Indoor seating features more two-tops and a communal table. Outdoor seating also is in the works.
Sherri Landry named chief marketing officer.
But the stock fell as investors worried about competition from delivery services.
The casual-dining chain has said little about its next CEO following the departure of Ray Blanchette.
Pei Wei is sparring with its fast-casual rival in an online marketing campaign highlighting menu transparency.
Up-and-coming restaurant chains and what’s propelling their growth
Food trends and recipes to keep menus fresh
New restaurants and soon-to-open concepts worth monitoring
RB’s exclusive ranking of the highest-grossing independent restaurants
Peter Romeo highlights the moments restaurateurs miss at their own peril
These 50 ideas go beyond what’s “cool” to deliver smart, trend-forward solutions that might just serve as an inspiration for others.