Facebook is testing a feature that will display reviews by professional restaurant critics on Facebook Pages. Starting today, when people look for certain U.S. restaurants on Facebook, critics’ reviews will show up along with starred reviews from friends and other Facebook users.
Partnering with five publishers — Bon Appetit, Conde Nast Traveler, Eater, New York Magazine and the San Francisco Chronicle — Facebook will associate the professional content with a selected group of restaurants in the United States. The move seems to be an effort to enhance the results of local place search on Facebook, a battleground currently dominated by Yelp and Google.
Summaries of critics’ reviews will be displayed and if a user taps on a link, he or she will be taken to the full review on the publisher’s website. Professional reviews will also be displayed when people check into a restaurant in the program or within a Facebook Place Tip about the location.
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